Effective as of January 23, 2024
Higgsfield Inc. ("Higgsfield," "we", “us” or "our") offers an AI-powered platform that features various user tools, including AI-powered tools to help users create AI generated videos and marketing materials. This Privacy Policy describes how Higgsfield processes personal information that we collect through our digital properties that link to this Privacy Policy, including our website (higgsfield.ai) mobile application (Diffuse) and social media pages (collectively, the “Service”), as well as our marketing activities, live events and other activities described in this Privacy Policy.
Higgsfield may provide additional or supplemental privacy policies to individuals for specific products or services that we offer at the time we collect personal information.
Index
Contact data, such as your first and last name, email address, billing and mailing addresses, and phone number.
Profile data, such as the username and password that you may set to establish an online account on the Service, biographical details, links to your profiles on social networks, interests, preferences, information about your participation in our contests, promotions, or surveys, and any other information that you add to your account profile.
Communications data based on our exchanges with you, including when you contact us through the Service, social media, or otherwise.
Transactional data, such as information relating to or needed to complete your orders on or through the Service, including order numbers and transaction history.
Payment data needed to complete transactions, including payment card information or bank account number. Please note that payment data is collected and stored by our payment processors and not by Higgsfield directly.
Marketing data, such as your preferences for receiving our marketing and other communications and details about your engagement with them.
User-shared multimedia data, such as photos, images, and videos that you upload to and process through the Service, as well as associated metadata. Metadata includes information on how, when, where and by whom a piece of content was collected and how that content has been formatted or edited. Metadata also includes information that users can add or can have added to their content, such as keywords, geographical or location information, and other similar data.
Query and prompt data, such as comments, questions, messages, and other content or information that you generate, transmit, or otherwise make available through our Demos and otherwise through the Service, as well as associated metadata. Users of the Service should not submit personally identifiable information, or other sensitive, confidential, or proprietary information into the Service.
Feedback data, such as information regarding your experiences with the Service.
Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection. We ask that you not provide us with any confidential, sensitive or otherwise proprietary information through the Service.
Public sources, such as government agencies, public records, social media platforms, and other publicly available sources.
Service providers that provide services on our behalf or help us operate the Service or our business.
Third-party services, such as social media services and cloud storage platforms that you use to log into, or otherwise link to your Service account. This data may include your username, profile picture and other information associated with your account on that third-party service that is made available to us based on your account settings on that service.
Device data, such as your computer or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.
Location data when you authorize our mobile application or the Service to access your device’s location.
Communication interaction data such as your interactions with our email, text or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails.
Data about others. We may offer features that help users invite their friends or contacts to use the Service, and we may collect contact details about these invitees so we can deliver their invitations. Please do not refer someone to us or share their contact details with us unless you have their permission to do so.
Cookies, which are small text files that websites store on user devices and that allow web servers to record users’ web browsing activities and remember their submissions, preferences, and login status as they navigate a site. Cookies used on our sites include both “session cookies” that are deleted when a session ends, “persistent cookies” that remain longer, “first party” cookies that we place and “third party” cookies that our third-party business partners and service providers place.
Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data on your device outside of your browser in connection with specific applications.
Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.
For information concerning your choices with respect to the use of tracking technologies, see the Your choices section below.
We may use your personal information for the following purposes or as otherwise described at the time of collection:
provide the Service;
to develop new programs and services;
enable security features of the Service;
facilitate your invitations to friends and associates who you want to invite to join the Service and/or with whom you choose to share data;
facilitate features of the Service, such as uploading, processing and syncing user-shared multimedia data and query and prompt data;
communicate with you about the Service, including by sending Service-related announcements, updates, security alerts, and support and administrative messages;
communicate with you about events or contests in which you participate; and
provide support for the Service, and respond to your requests, questions and feedback.
Service personalization, which may include using your personal information to:
understand your needs and interests;
personalize your experience with the Service and our Service-related communications; and
remember your selections and preferences as you navigate webpages.
Cloudflare Insights: https://www.cloudflare.com/privacypolicy/
Amplitude: https://amplitude.com/privacy
Google Firebase: https://policies.google.com/privacy
AppsFlyer: https://www.appsflyer.com/legal/privacy-policy/
Direct marketing. We may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt-out of our marketing communications as described in the Opt-out of communications section below.
Interest-based advertising. We and our third-party advertising partners may use cookies and similar technologies to collect information about your interaction (including the data described in the Tracking technologies section above) with the Service, our communications and other online services over time, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in the Your choices section.
comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations or requests from government authorities;
protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
audit our internal processes for compliance with legal and contractual requirements or our internal policies;
enforce the terms and conditions that govern the Service; and
prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
Technical operation. To allow the technical operation of the Service, such as by remembering your selections and preferences as you navigate the site, and whether you are logged in when you visit password protected areas of the Service.
Functionality. To enhance the performance and functionality of our services.
Advertising. To help our third-party advertising partners collect information about how you use the Service and other online services over time, which they use to show you ads on other online services they believe will interest you and measure how the ads perform.
Analytics. To help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service, as well as user interactions with our emails. For example, we use Cloudflare Insights Cloudflare Insights, Amplitude, Google Firebase, and AppsFlyer for this purpose. You can learn more about the use of data collected through these tools on their respective privacy policies:
oCloudflare Insights: https://www.cloudflare.com/privacypolicy/
oAmplitude: https://amplitude.com/privacy
oGoogle Firebase: https://policies.google.com/privacy
oAppsFlyer: https://www.appsflyer.com/legal/privacy-policy/
Further uses, in some cases, we may use your personal information for further uses, in which case we will ask for your consent to use of your personal information for those further purposes if they are not compatible with the initial purpose for which information was collected.
When we no longer require the personal information we have collected about you, we may either delete it, anonymize or aggregate it, or isolate it from further processing.
We may share your personal information with the following parties and as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection.
Affiliates. Our corporate parent, subsidiaries, and affiliates.
Service providers. Third parties that provide services on our behalf or help us operate the Service (including third-party application programming interfaces or APIs) or our business (such as hosting, information technology, customer support, email delivery, marketing, consumer research and website analytics).
Advertising partners. Third-party advertising companies for the interest-based advertising purposes described above.
Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by the relevant app store or by our payment processors, such as Stripe. Stripe may use your payment data in accordance with its privacy policy, available at https://stripe.com/privacy.
Third parties designated by you. We may share your personal information with third parties where you have instructed us or provided your consent to do so, including contacts to whom you consent sharing your user-shared multimedia data;
Partners. Third parties with whom we partner, including parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you.
Linked third-party services. If you log into the Service with, or otherwise link or sync your Service account to or with, a social media or other third-party service, we may share your personal information with that third-party service. The third party’s use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service.
Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the Compliance and protection purposes described above.
Business transferees. We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in Higgsfield, financing of Higgsfield, public stock offerings, or the sale, transfer or merger of all or part of our business, assets or shares), for example, we may need to share certain personal information with prospective counterparties and their advisers. We may also disclose your personal information to an acquirer, successor, or assignee of Higgsfield as part of any merger, acquisition, sale of assets, or similar transaction, and/or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets.
Other users and the public. Your profile, user-shared multimedia data, and query and prompt data are visible to other users of the Service and the public. For example, other users of the Service or the public may have access to your information if you chose to make your profile or other personal information available to them through the Service, such as when you provide comments, reviews, survey responses, or share other content. In addition, we may feature or otherwise make available user-shared multimedia data to other users of the Service. This information can be seen, collected and used by others, including being cached, copied, screen captured or stored elsewhere by others (e.g., search engines), and we are not responsible for any such use of this information.
Cookies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org. You can also configure your device to prevent images from loading to prevent web beacons from functioning.
Browser settings. Changing your internet web browser settings to block third-party cookies.
Privacy browsers/plug-ins. Using privacy browsers and/or ad-blocking browser plug-ins that let you block tracking technologies.
Platform settings. Certain platforms offer opt-out features that let you opt-out of use of your information for interest-based advertising. For example, you may be able to exercise that option for Google and Facebook, respectively, at the following websites:
oGoogle: https://adssettings.google.com/
oFacebook: https://www.facebook.com/about/ads
Ad industry tools. Opting out of interest-based ads from companies that participate in the following industry opt-out programs:
oNetwork Advertising Initiative: http://www.networkadvertising.org/managing/opt_out.asp
oDigital Advertising Alliance: optout.aboutads.info.
oAppChoices mobile app, available at https://www.youradchoices.com/appchoices, which will allow you to opt-out of interest-based ads in mobile apps served by participating members of the Digital Advertising Alliance.
Mobile settings. Using your mobile device settings to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
You will need to apply these opt-out settings on each device and browser from which you wish to limit the use of your information for interest-based advertising purposes.
We cannot offer any assurances as to whether the companies we work with participate in the opt-out programs described above.
Delete your content or close your account. We give you the option to remove content from your account after it has been uploaded. Anything you remove from your account may remain on our active servers for 30 days while they are active, and copies of the content may be held in backups of our application databases after that. If you choose to cancel your account, your content will become immediately inaccessible and should be purged from our systems in full within 90 days. This applies both for cases when an account owner directly cancels and for auto-canceled accounts. You can choose to delete certain content through your account. If you wish to request to close your account, please contact us.